The guy's ego must be huge. Or his "people" are nothing but yes men. Those are the only reasons I can think of why they keep using his face on advertising. They are trying to make him a distinguishable brand. He can't get away with it like nerdy Bill Gates. He's not cuddly or cute and no one cares what he blogs about. If anything, he is very non-descript looking, but in a stalker kind of way.
Wasn't there anyone on the payroll willing to say, "hey, Bob, no one cares what the founder of Go Daddy has to say. Plus, you're creepy looking. There is a good chance you'll scare customers away."
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